How do you go from merely having an online presence to thriving online? Social Media Optimization is the answer. Social Media Optimization (SMO) is the process of improving and optimizing your social media presence by finding what works best for your business and your audience. The aim of SMO is to use social media to elevate your overall online presence.


For this reason, Social Media Optimization and Search Engine Optimization are closely related. Simply put, the better your social media activity, the higher your website ranks on search engines.

How does it work?

Social Media Optimization starts with paying close attention to the kind of engagement your social media presence is receiving, and the results it’s yielding for your business. It entails making improvements and changes to your social media strategy wherever necessary, based on the feedback you receive, from analytics or otherwise. Sounds daunting? It doesn’t have to be. We’re here to help!

We understand that optimizing your social media presence is not just about improving your content, but about understanding your business, the platform, and what works for your audience.

The SMO process may involve the following steps:

  • Ensuring your messaging and brand identity is consistent across all platforms;
  • Ensuring you’re on the right platform for your type of business;
  • Analyzing the kind of content that receives the most engagement;
  • Auditing how your current practices are affecting your business goals;
  • Making adjustments to your social media strategy.

Social Media Optimization is about the bigger picture: your business’s online presence. Our association with clients is rooted in that fundamental understanding.

So reach out to us today to see how we can take your social media presence from ‘nay’ to ‘YAY’!

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