The world we live-in and interact is three-dimensional, so why not provide three-dimensional experience in shopping too. Immersive commerce is an evolution of e-commerce to make fast and seamless online shopping interface more interactive. It enhances your customer experiences by adopting technologies like 3D images, Augmented Reality (AR) and Virtual Reality (VR), 360-degree images etc to bring in-store shopping experience on your customer’s phone. Immersive commerce provides you a digital presence of your in-store physical products to sell anywhere and everywhere.
Better customer engagement and sales
With a substantial shift of retail shopping online, there is a crucial gap between physically trying out, holding, and buying a product. 57% customers have raised concerns in lack of physical engagement with the products to decide a purchase. With 3D imaging, Augmented Reality (AR), Virtual Reality (VR) solutions you can enable shoppers to flip product images, virtually try it out in a real-world context improving your customer shopping experience and increasing sales.
Shop anywhere and everywhere
AR and 3D experience are designed to improve your customer interaction especially in a scenario when most your customers are at home and away from store shopping. Mobile traffic has dominated in the consumer usage bringing a drastic shift in retail shopping. Studies suggest that 1 in 5 customers have expressed their hesitation in ordering due to the inability in small screens to compare and see product intricacies. Unless keep up to your customer demand for an immersive experience in shopping, you could fall behind in this new era of tech revolution.
Visibility to shopping trends
Without the data customarily gleaned from foot traffic patterns, store associates, and point-of-sale interactions, retailers are hungry for insights, immersive commerce tools provide you a new set of metrics on the shopping behaviour of your shopper. Their choice of product features, regular options of products, customizations, etc. providing you a predictive analysis of consumer trends.