Your company produces videos that advertise your business, generate sales, improve awareness of your products or services, or engage your customers in some way. It’s a little trickier in practice. Video marketing, like many of your marketing initiatives, is data-driven, so you’ll want to keep track of various metrics and customer interaction.
This is where Carillon Media comes into the picture. We help you with everything from creating client rapport to promoting your brand, services, or products that benefit from our video marketing content. Our video marketing campaign shows how to promote customer testimonials, live-stream events, and distribute viral entertaining material.
Here are some benefits of quality video marketing content
Connect with your audience: Marketing videos allows you to establish a connection with your audience. Today, so much of a company’s marketing is geared around fostering trust. Customers can see behind the curtain and get to know your brand with video, which connects what you say to who you are.
Improves Information Retention: Marketing Videos help your customers remember what they’ve viewed. Customers will keep around 10% of what they hear if it isn’t accompanied by relevant images three days later; however, if it is accompanied by relevant images, they will retain an average of 65 % of what they hear three days later.
Boost SEO: Marketing Video can help you establish backlinks to your site, increase likes and shares which can affect search rankings, and drive visitors to your site. Video users enjoy 41% more web traffic from search than non-users.
Influence Purchasing decisions: According to 97 % of marketers, marketing video has aided in improving consumer understanding of their product or service. 64% agree that watching a marketing video makes them more likely to purchase something. Customers claim product marketing videos assist them to make purchasing decisions in 90% of cases.
We don’t create video marketing content that is just a static extension of your overall marketing plan but central to your outreach and campaign efforts especially your social strategy. We make you look good.